Participants will learn about basic social media principles and tools, and explore how best to engage, connect and communicate with an audience, as well as how to develop a brand and reputation online. We will look at how to craft an interactive story and what medium to choose (twitter/tumblr/youtube/instagram etc). We will also discuss ways of saving time, as well as what part of your work to share/give away for free and what part to charge money for.
Finally we will briefly explore different content systems online and possibilities in the world of digital publishing. Learn how to fund your writing project, or sell your work directly to an interested audience. You will be invited to submit questions before the class starts, and there will be time to ask questions at the end of the class.
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There are lots of social media classes out there for website and business owners, but what about for creative people? If you are a writer, visual artist, filmmaker, spiritually minded practitioner or activist running a non-profit this course is designed for you.
Are you using the right tool for the job, or creating extra work or steps for yourself? Learn the fastest, cleanest and most effective tools to create the results you want. We look at personal styles, personality styles and learning styles to discover the best networks for you personally to use.
In this hands-on workshop, we will cover how to keep your creative spark alive, stay focused so you have time for the work that is closest to your heart, and attract attention for your work without a whole team of social media experts working for you (or big advertising bucks). And it’s free! You’re welcome.
Leading thoughts about the internet and how it works. The current landscape and how to navigate through it.
About social media. Outline of different platforms and how to know what platforms to use. The tools that will benefit you the most.
Essential marketing and networking skills you can use in all social media platforms.
What is your personal brand? Netiquette and interactive storytelling. Creating mythology. Rules for engagement.
How to integrate different social media streams and automate some of the process.
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